How much does YouTube pay per view?
YouTube does not pay a fixed amount per view. It pays creators a share of ad revenue: 55% for ads on regular videos and 45% for Shorts. How much money per view that works out to depends on your RPM, the revenue you earn per 1,000 views.
Revenue shares checked against YouTube Help on October 8, 2026.
YouTube money per view calculator
Estimated earnings
$300.00
$0.0030 per view · 100,000 views at $3.00 RPM
The default RPM is a placeholder, not a YouTube figure. Use the RPM from your own YouTube Analytics for a real estimate.
How YouTube pays creators
- ●Regular videos: YouTube pays 55% of net revenue from ads shown on your public videos.
- ●Shorts: YouTube pays 45% of the revenue allocated to you, based on your share of views in the Shorts creator pool.
- ●Memberships, Super Chat, Super Stickers, and Super Thanks: YouTube pays 70% of net revenue.
- ●YouTube says there are no guarantees about how much, or whether, you will be paid.
How much money per view on YouTube
The number to use is RPM, revenue per mille. It is your total revenue per 1,000 views after YouTube takes its share. To get money per view, divide RPM by 1,000.
| RPM | Per view | 1,000 views | 10,000 views | 100,000 views | 1,000,000 views |
|---|---|---|---|---|---|
| $1 | $0.001 | $1 | $10 | $100 | $1,000 |
| $2 | $0.002 | $2 | $20 | $200 | $2,000 |
| $5 | $0.005 | $5 | $50 | $500 | $5,000 |
| $10 | $0.010 | $10 | $100 | $1,000 | $10,000 |
The table is arithmetic, not a rate card. YouTube does not publish an average RPM, and the figures creators report vary widely by topic and country. Your own RPM is in YouTube Studio under Analytics, then Revenue.
RPM vs. CPM
- ●CPM is what an advertiser pays for 1,000 ad impressions, before YouTube’s share.
- ●RPM is what you earn per 1,000 views, after YouTube’s share.
- ●RPM counts every view, including views where no ad was shown. That is why it is lower than CPM.
- ●RPM includes ads, YouTube Premium, channel memberships, Super Chat, and Super Stickers.
- ●RPM does not include merchandise, sponsorships, or brand deals.
What changes how much you make per view
- ●Whether an ad was shown. Many views carry no ad, and those earn nothing from ads.
- ●What advertisers pay for your audience. Topic and viewer country move CPM more than anything else.
- ●Video length. Videos long enough for mid-roll ads can show more than one ad per view.
- ●Format. Shorts are paid from a shared pool and earn less per view than long videos.
- ●Time of year. Advertisers spend more in the last quarter than in January.
- ●Other revenue. Memberships and Super Chat raise RPM without any change in views.
How to raise your RPM
YouTube’s own advice is to raise total revenue:
- ●Turn on monetization for all videos.
- ●Turn on mid-roll ads.
- ●Turn on features such as memberships and Super Chat to add revenue sources. Each has its own requirements.
Frequently asked questions
How much does YouTube pay per view?
There is no fixed amount. YouTube pays a share of the ad revenue a video earns: 55% for ads on regular videos and 45% of the revenue allocated to a creator for Shorts. What that comes to per view depends on your RPM. At an RPM of $3, one view is worth $0.003.
How much money do you get per view on YouTube?
Divide your RPM by 1,000. An RPM of $2 is $0.002 per view, and an RPM of $5 is $0.005 per view. Your RPM is in YouTube Analytics under Revenue.
How much does YouTube pay for 1,000 views?
Your RPM is exactly that number: revenue per 1,000 views after YouTube’s share. It is different for every channel, so check YouTube Analytics instead of relying on an average.
How much does YouTube pay for 1 million views?
Multiply your RPM by 1,000. At an RPM of $2 that is $2,000. At $5 it is $5,000. At $10 it is $10,000.
Does YouTube pay for views if I am not monetized?
No. You only earn ad revenue after the channel is accepted into the YouTube Partner Program and you turn on ads.
Do Shorts pay the same per view as long videos?
No. Shorts ad revenue goes into a pool that is split by share of views, and creators keep 45% of their allocation. Long videos pay 55% of the ad revenue on that video. Shorts RPM is usually much lower.
Why is my RPM lower than my CPM?
CPM is what advertisers pay per 1,000 ad impressions, before YouTube’s share. RPM is what you earn per 1,000 views, after YouTube’s share, and it counts views that showed no ad.