How to find your underperforming YouTube videos
Open YouTube Studio → Analytics → Content, set the range to the last 90 days and sort by impressions. The videos worth fixing first get plenty of impressions but a click-through rate below your channel's usual range, and are at least two weeks old. Packaging problems (long titles, links at the top of the description) make the list shorter.
By Nicolae Maties · Updated
1 free optimization per day · Unlimited for a one-time $25 · Works inside YouTube Studio
Low views alone do not tell you what to fix
A video with few views and few impressions is not being shown; a new title rarely changes that. A video with many impressions and few clicks is being shown and passed over. That is the one a better title can help.
Once you have a shortlist, check the packaging on each: is the title readable on a phone, does the description open with what the viewer gets, are there chapters on long videos?
Audit a channel in 20 minutes
- 1
Export the content table
In Studio Analytics → Advanced mode, add impressions and impressions click-through rate, last 90 days, and export.
- 2
Drop new and tiny videos
Skip anything under two weeks old or with too few impressions to judge.
- 3
Sort by impressions, then flag low CTR
Mark videos below your channel's median CTR. Those are your candidates.
- 4
Check each candidate's title and description
Paste the link into the free SEO checker, or connect the channel in iutu.be to see all of them ranked.
See every video's problems in one list
Connect your channel. iutu.be scans your uploads and ranks the ones with the clearest title and description problems.
Frequently asked questions
Is there a free YouTube channel audit tool?
YouTube Studio has the numbers for free. iutu.be's SEO checker audits one public video's title, description and hashtags for free, and connecting your channel lists every video with the problems it finds.
How many old videos should I fix at once?
A few at a time, one change per video, so you can see which changes helped.